Home > Uncategorized > UK Councils Social Media Reputation Index for January 2012

UK Councils Social Media Reputation Index for January 2012

This month:

  • The top 20 UK councils for new online buzz
  • Spotlights stories:
    • Warming up for a bumper year of celebrations!
    • Birmingham City Council uses Twitter to promote live video streaming of council meetings
    • Council Services Activity –our view of the social media activity around the main council services
    • Buzz and Media Mix – News v Blogs v Twitter etc

The Top 20

These are the councils that have seen the biggest increases in the volume of online buzz they are attracting. The biggest movers (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:


Spotlight stories

Now let’s take a look at some of the stories behind the buzz…

Councils start to gear up for a bumper year of celebration!

Much of the buzz this month has been around council plans for celebrating both the Queen’s Diamond Jubilee weekend and this summer’s Olympic Games in London.

Many councils have set up funding  to help their citizens  to get in the party mood  – East Dorset council announced it would be setting up a grant of £30,000 causing widespread media attention and catapulting them to the pole position in our Top 20.

Newark and Sherwood Council and Basingstoke and Dean Council were also among the headliners in one of the top national news stories in January.

As the preparations continue it will be interesting to monitor the impact the two big events of this year have on council reputation and the amount of buzz they generate. It looks like many councils will be capitalising on what the LGA have predicted will be a bumper year of celebrations and an ideal opportunity to raise community spirit and engage in some positive communications.

Birmingham City Council promote live video streaming of Council meetings via Twitter


Birmingham City Council are successfully streaming live video of their council meetings over the internet and using twitter to publicise their events. With over 4,700 followers on Twitter (many of which are proactive retweeters), and a consistent communication strategy – this is a really cost effective way of engaging and educating the community in council business. This is a great example of using social media to create your own buzz and opening up dialogue with citizens.

Council Services – Social Media Activity

We’re pleased to be able to reintroduce our monthly report on social media activity for council services. This report tracks the 17 main council services and looks at the buzz trends surrounding them…


We can see some significant peaks in activity occurring during January, the most notable being the reaction to the Welfare Reform Bill which created nationwide media coverage of the protesting groups and the Government rebuttal that ensued.

Council Tax was also causing a storm this month as it was revealed that some local authorities would reject Government funding initiatives to freeze council tax bills and increase council tax for residents by up to 3.5%.

Look out for next month’s service index and the headline stories that have been talked about.

Buzz and Media Mix

Next, this month’s total references to ‘Councils’ online which shows there has been little change on last month’s volume of activity…



And this months Media Mix results show that there was still plenty of news to be had in January, however the Twitter volumes fell for the second month in a row….



PublicServiceMonitor images and chart data may be used provided PublicServiceMonitor is credited accordingly.

For a more comprehensive service description please look at www.publicservicemonitor.com/about 

Monthly Buzz Index methodology – Details can be found here

About PublicServiceMonitor – PublicServiceMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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