Home > Uncategorized > UK Councils Social Media Reputation Index for July 2011

UK Councils Social Media Reputation Index for July 2011

This month:

  • The top 20 UK councils for online reputation
  • Have you got a Social Media Policy?
  • The Media Mix – News v Blogs v Twitter etc

The Top 20

The top 20 councils ranked by social media sentiment (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:

Top 20

Top 20

This month’s Top 20 is a good example of how you can have a successful online presence no matter what your size. Let’s look at Wyre Forest District Council & Essex County Council and how they approach their online activities.

Wyre Forest District Council have small but well managed Facebook and Twitter accounts. Their website is unusual compared to our other top performers as it does not promote their social media heavily. However it is a very informative, organised site and shows that their focus on informing customers on the web is a priority.

Wyre Forest

Wyre Forest

Essex County Council’s website features links to their social media accounts on their home page & it manages these accounts well so that they are able to achieve the score that they do with the high volume of mentions they receive.



Have you got a social media policy for employees?

More and more public sector organisations are developing a social media policy as part of their reputation management activity. The British Medical Association’s recent steps to warn medics of the impact of including references to their professional life in their private social networking is one such instance.  Monitoring mentions of your organisation is one way that can help your organisation know what is being said. A policy is another, do you have one?

SM policy

SM policy

Buzz and Media Mix

Next, this month’s total references to ‘Councils’ online is:

Council Buzz

Council Buzz

July has brought a recent dip in online buzz. Let’s look at the media mix for more information:

Media Mix

Media Mix

We can see that with the exception of the news channel, the other forms of media have reduced in the last month. Could this be as a result of summer holiday season? We shall see what August’s results bring.





Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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