Home > Uncategorized > UK Councils Social Media Reputation Index for March 2011

UK Councils Social Media Reputation Index for March 2011

This month:

  • The top 20 UK councils for online reputation
  • The Media Mix – News v Blogs v Twitter etc
  • Negative press and the impact on social media
  • 100,000 people follow Walsall council’s 24hours of tweets

The Top 20

The top 20 councils ranked by social media sentiment (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:

Buzz and Media Mix

Next, this month’s total references to ‘Councils’ online is:

Top 20

Top 20

For the first time since April last year the number of online mentions for the sample group has dropped slightly. It will be interesting to see how next month’s results go. A contributing factor is likely to be the sharp decrease in news coverage rather than Council’s use of social media, which continues to grow, see below.

Total council buzz

Total council buzz

The Media mix is:

Media Mix

Media Mix

Negative press and the impact on social media:

Last month Leicester City Council received negative news coverage after a USB stick went missing from the council premises. CouncilMonitor is able to see the impact that this has online. When this story hit, the council’s mentions spiked considerably, with over 300 mentions, a third of the total mentions for the month.

We know that mistakes happen in every organisation but it is examples such as this that are starting to show the importance in monitoring the impact that these incidences have in this age of multiple media platforms, so that councils can tell their side of the story, on the same platform.

Leicester USB

Leicester USB

Leicester mentions

Leicester mentions

100,000 people follow Walsall council’s 24hours of tweets:

Walsall council posted 1,349 tweets in a 24hr period in order to demonstrate the hundreds of services that a council offers. The exercise was seen as a great success. Walsall council Leader Mike Bird said: “It really does show that it’s something that works to get a message out. .. I think we’re showing the good work that we do for council taxpayers that often goes on unheralded.




Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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