Home > Uncategorized > UK Councils Social Media Reputation Index for February 2011

UK Councils Social Media Reputation Index for February 2011

This month:

  • The top 20 UK councils for online reputation
  • The Media Mix – News v Blogs v Twitter etc
  • The power of a Tweet – a councillor in Hull apologises after sending ‘misguided’ tweet

The Top 20

The top 20 councils ranked by social media sentiment (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:

Top 20

Top 20

The announcement of the Olympic stadium ownership, along with debate over school cuts pushed Newham from 7th last month to top of the list this month. South Somerset received a lot of media attention around the redundancy payouts that the council are said to be making. Isle of Anglesey enjoyed a flood of social media mentions when Prince William and Kate Middleton visited on their first Royal engagement together!

Buzz and Media Mix

Next, this month’s total references to ‘Councils’ online is:

Total Buzz

Total Buzz

The growth of social media mentions for Local Government continues to grow at a steady rate.

And the Media mix is:

Media Mix

Media Mix

The power of a tweet

We have seen an increase of stories in the media where those with a public profile have got themselves in to trouble due to their tweets. Sports people and politicians have featured predominantly. This week saw a tweet by Councillor John Fareham causing much upset, leading to a public apology on Twitter as well as to a national charity. It reminds us that all those who represent your council online carry a significant responsibility.

Hull Councillor

Hull Councillor

Notes.

Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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