Home > Uncategorized > UK Councils Social Media Reputation Index for January 2011

UK Councils Social Media Reputation Index for January 2011

This month:

  • The top 20 UK councils for online reputation
  • The Media Mix – News v Blogs v Twitter etc
  • Social Media plays a role in the Egyptian Protests

The Top 20

The top 20 councils ranked by social media sentiment (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:

Top 20 Councils for Jan 2011

Top 20 Councils for Jan 2011

The Olympic stadium has generated much online coverage for Newham Council.  Portsmouth City Council received extensive media coverage when they marked the 70th anniversary of the German bombing blitz and again when they joined thousands to say a final farewell to  the crew of the axed aircraft carrier HMS Ark Royal.  A number of online news sources focused on Wandsworth Council’s efforts to remove several threatening posters aimed towards Home Secretary Theresa May.

Total Council Buzz Jan 2011

Buzz and Media Mix

Next, this month’s total references to ‘Councils’ online is:

Total Council Buzz Jan 2011

Total Council Buzz Jan 2011

We are seeing a steady growth in online mentions of the sample councils. This is coupled with councils increasingly becoming involved in social media themselves in the form of new Twitter accounts, You Tube channels etc.

And the Media mix is:

Media Mix Jan 2011

Media Mix Jan 2011

Social Media plays a role in the Egyptian Protests

We have watched the unfolding  events in Egypt. Much has been said about the power of the protesters who have turned out in such high volumes.  The co-ordination of the protests were largely organised via Facebook. Tunisia experienced similar impact of social media being used as a catalyst. Who is next?

Egypt

Egypt

Notes.

Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: