Home > Uncategorized > UK Councils Social Media Reputation Index for December 2010

UK Councils Social Media Reputation Index for December 2010

This month:

  • The top 20 UK councils for online reputation
  • The Media Mix – News v Blogs v Twitter etc
  • Avon and Somerset Police use Facebook to engage public
  • Upcoming events – NLGN national conference

The Top 20

The top 20 councils ranked by social media sentiment (subject to them attaining a minimum number of references during the month – Districts = 100 mentions, Counties and Unitaries = 300) for this month are:

Top 20

Top 20

Good to see some new faces reaching the top of the table – Trafford Council’s involvement in the relocation of Coronation Street to new studios was extensively covered in the media.  Whilst in the Shetland Isles, the European Union (EU) has officially granted state aid clearance to the Shetland Islands Council (SIC) for homes and businesses on the islands to benefit from a new fibre optic broadband cable link with mainland Scotland (UK).

Shetland Isles

Shetland Isles

Buzz and Media Mix

Moving on, this month’s total references to ‘Councils’ online is:

Total council buzz

Total council buzz

Note how online references to the Sample Group of  Councils have more than doubled in the last 12 months.

And the Media mix is:

Media Mix

Media Mix

Avon and Somerset Police use Facebook to engage public

In our last update we explored how Manchester police using Twitter to highlight the volume of interactions  by “tweeting” every incident it dealt with over a 24-hour period. Greater Manchester Police (GMP) used Twitter to give the public an idea of the workload officers face. This month Avon and Somerset Detectives have begun a Facebook campaign in a bid to catch the killer of Jo Yeates.

Avon Police

Avon Police


This month we’re delighted to be working with LGC at the NLGN conference – as usual we’ll be using GovMetric Touchscreens and CouncilMonitor social media monitoring to capture and publish delegate comments and opinion during the event.


Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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