Home > Uncategorized > UK Councils Social Media Reputation Index August 2010

UK Councils Social Media Reputation Index August 2010

Welcome back everyone!  Last month we had lots of interest in the expanded listing of highest performing councils across online and social media – just to remind you this measures the aggregated sentiment associated to specific councils over the period – subject to them attaining a minimum number of references during the month.  (which for Districts = 100 mentions, and  Counties and Unitaries = 300). The top 20 councils by sentiment this month are:

Top 20 Aug 2010

Top 20 Aug 2010

Many of the leading councils featured for the same reason – they were collectively mentioned in national and local press stories about council responses to the Pakistan crisis.

Pakistan Story

Pakistan Story

As previously discussed – syndication by some of the regional news groups has accentuated the impact of this item on the index. We are currently reviewing some technical solutions to mitigate this for individual subscribers, but there is still a policy consideration for all councils as to whether they de-duplicate such mentions when syndicated. The impact of this seems to have stabilised though now as ‘News’ seems to have flattened out again.

Media Mix Aug 2010

Media Mix Aug 2010

At the other end of the sentiment spectrum are Hartlepool – A bit harsh I know but…..

Hartlepool Hedgehog story Aug 2010

Hartlepool Hedgehog story Aug 2010

( http://www.bbc.co.uk/news/uk-england-tees-10955779 )

Also – another item which may appear equally as frivolous at first………

Tweeting Labrador

Tweeting Labrador

(http://www.guardian.co.uk/media/mediamonkeyblog/2010/sep/08/west-midlands-police-dog-twitter )

However, when you get under the bonnet of West Midlands Police’s site it really is very good – a very comprehensive root and branch adoption of social media – So perhaps the Labrador tweeting isn’t so daft – maybe its an innovative approach to engage youngsters by some people who really understand social media? You decide.

West Mids Police

West Mids Police

( http://www.west-midlands.police.uk/contact-us/social-networks )

Also, don’t forget  – 23rd September 2010 – The LGC Public Sector Communications Forum in London has a packed programme discussing the challenges of managing comms in an environment of service cuts and reorganisation.

Notes.

Images and chart data may be used provided CouncilMonitor are credited accordingly.

For a more comprehensive service description please look at www.councilmonitor.com/about

Monthly Buzz Index methodology  – Details can be found here

About CouncilMonitor – CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.

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