UK Councils Monthly Buzz Index – April 2010
Last month we published the first CouncilMonitor Buzz Index. In a nutshell, CouncilMonitor trawls the Internet 24 hours a day, seven days a week, searching through news, blogs, forums and social media sites. It reads through all of this information and summarises what’s being said about UK councils, and can even tell you whether the sentiment is positive or negative (similar to the election worm we have seen at #leadersdebate). The service was launched in December 2009 so is still quite early on, but by measuring a benchmark group of councils on a consistent basis we hope to be able to provide some national trend information relating to what people are saying about their councils – and how they choose to say it.
The first chart shows the total buzz.
This has declined from a spike in March but overall trend is still increasing upwards.
Analysing this in more detail shows the constituent elements.
The chart below shows how this mix of media is changing over time.
For the first month since December 09 the highest volume of mentions to UK Councils was over Twitter.
The obvious question is around what happened in March amongst the benchmarking group. A closer look at Glasgow Council shows a huge spike in March. (Birmingham also spiked highly in March.)
A look at the mentions in CouncilMonitor leads to what was behind this.
So far our experience has been these big spikes seem to be related to political or crisis related items. Over the coming months we will start to look closer at the specific service areas.
This month we’ve also decided to add another section to the monthly update. This shows the top 5 councils by volume of mentions in the County, Unitary and District categories.
Lets look now at the top 5 councils in each category.
Probably most noticeable is the Corby figures in the Districts category. A higher than normal volume and a sentiment score of 0.9 reflects Corby’s high profile during the recent legal case regarding toxic waste handling.
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For a more comprehensive service description please look at www.councilmonitor.com/about .
Monthly Buzz Index methodology – Details can be found here